It covers several stores
Credit is not tied to one supermarket. The recipient picks a store the service covers in their area and shops from it. For somebody without a car, or without a preferred chain nearby, that flexibility is the whole value.
Fees and tips come out of it
Delivery fees, service fees, and tips are all charged to the same balance as the groceries. In markets where tipping is expected it is not optional in practice.
Budget for it. A credit buys noticeably less food than the same amount handed over at a till. If you want it to cover a specific shop, add roughly a third.
Prices can differ from in-store
Items ordered through a delivery platform are sometimes priced above the shelf price in the shop. That is a platform-level arrangement rather than anything to do with the gift card, but it affects what the credit buys.
Worth knowing so the recipient is not surprised.
Membership
The service sells a membership that reduces or removes delivery fees. Credit can sometimes pay for it, and for a regular user that may be a better use of the balance than a single shop.
If the recipient orders weekly, ask us about the membership instead.
Coverage
Country-specific, and store coverage varies by area. Rural coverage is thin and the choice of shops narrows sharply outside cities.
Check the recipient's area has useful coverage before buying — a credit with one available store is a much weaker gift.
Who it suits
People without a car, new parents, anyone recovering from illness, shift workers. See grocery gift cards explained.
Asking for one
Country, amount, and the city or area if coverage is in doubt.