1. Last-minute gifts that do not read as an apology

   A gift card bought in a panic looks like one. Three things fix that, and none of them take longer than ten minutes.

   2 min read

2. Birthday gift cards that feel considered

   The difference between a thoughtful gift card and a thoughtless one is specificity, not money.

   2 min read

3. Christmas gift cards without the December panic

   December is the one month when everything in the chain slows down. Plan for that and the rest is easy.

   2 min read

4. Wedding and housewarming gift cards

   The two occasions where a gift card is often better than the list, and how to give one without it looking like cash.

   2 min read

5. Thank-you gift cards for colleagues, without the awkwardness

   Workplace gifts have rules that social ones do not — amounts, policies and who sees what.

   2 min read

6. Gift cards for teenagers, from someone who will get it wrong otherwise

   Teenagers are the one group where a gift card is usually the best available option. Here is how to pick well.

   2 min read

7. Gift cards for the person who has everything

   They do not need objects. Four categories that give them something they cannot already have bought themselves.

   2 min read

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